Project Overview
The boAt marketing team aimed to target audiences aged 15-25 by introducing a playful brand named Misfit by boAt. The concept behind the name Misfit was to celebrate uniqueness and empower the youth to take pride in being different.
Product Brochure
The chosen color palette reflected a vibrant and quirky brand identity. Design elements were intentionally unconventional, symbolizing societal taboos and embracing the unexpected. Examples included an orange and purple color scheme, zebras with unicorn horns, and pink cacti. The idea was to visually embody the essence of being a misfit through these unconventional elements.
Selected Works
Nasher MilesBrand Key Visuals
boAt AudioSocial Media
boAt - Smart Ring LaunchSocial Media and Ecom Lisitng
Vijay SalesOOH and Retail Graphics
SaatvekeiMoodboard and Social Media
MisfitMoodboard and Identity
Specialisations
A+ Content for E commerce
Social Media Posts
Website Banners
Ecom Ads
Email Marketing Design
Infographics
Digital Ads (Google, Social Media)
OOH
Retail Graphics
Other Services
Logo Design
Brand Strategy
Corporate Identity Design
Brand Guidelines
Stationery Design
Infographics
Digital Ads (Google, Social Media)
Brochures and Flyers
Business Cards
Magazine and Book Design
Packaging Design
Annual Reports
Menus
Clients
Vijay Sales
Nasher Miles
Saatvekei
Genetic Nutrition
Contact
+9717546444
aditi@knowinglyy.com